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Showing posts from July, 2013

SEO terminology (LSI , Keyword stemming )

Latent Semantic Indexing (LSI)   It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index. Keyword stemming   is the practice to find out root word from search query. For instance, a keyword like “playful” will be split to the word “play” by stemming algorithm that turns it possible. Thus, the search result appear on the screen will contain the word “play” in it. Florida update happened on November 16th 2003. This update applied stemming, maintained local rank, penalized over optimized sites by applying filter etc. In short, it modified the  search results  before presenting it to the user by applying filters. PR is  Page Rank  which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site. SERP stands for  Search Engine Result Page  is the placement of the website or web-page which is returned by search engine after a search qu