Monday, 29 July 2013

SEO terminology (LSI , Keyword stemming )

Latent Semantic Indexing (LSI) It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index.

Keyword stemming is the practice to find out root word from search query. For instance, a keyword like “playful” will be split to the word “play” by stemming algorithm that turns it possible. Thus, the search result appear on the screen will contain the word “play” in it.

Florida update happened on November 16th 2003. This update applied stemming, maintained local rank, penalized over optimized sites by applying filter etc. In short, it modified the search results before presenting it to the user by applying filters.

PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.

SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.

RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporate summarized text including metadata i.e. authorship and publishing dates etc.

Sand Box:
The term Sandbox refers to the place where Google puts new websites when they first get released. 
This is done in order to ensure that the website is relevant to the particular search terms it refers to and this helps removing thousands of spammy websites before they appear.

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